Showcasing personalisation features across industries
Fresh Relevance was a digital marketing company offering personalized, cross-channel experiences for eCommerce. Working with content marketer Camilla Bass, I created interactive lookbooks for specific industries that were being targeted by the sales team, as well as more in-depth lookbooks for larger sectors such as B2B and travel.
Each lookbook showcased relevant platform features, customer success stories and examples from well-known brands, tailored to the needs of each industry. I developed a clear visual structure for the guides, using layouts, typography and supporting graphics to make the content easy to navigate, helping potential customers understand how Fresh Relevance could support their business goals.
To increase engagement, I used FlippingBook software to transform the PDFs into interactive publications, allowing users to explore each example and case study in more detail.
Client
Fresh Relevance (Dotdigital)
Deliverables
Lookbooks
Social media ads
Software
Adobe InDesign
Adobe Photoshop
Flippingbook
Results
The lookbooks provided the sales team with tailored resources to support conversations with potential customers across different industries. By adapting the content and examples for each sector, the guides helped make Fresh Relevance’s platform easier to understand and more relevant to each audience.
They also serve as a powerful marketing tool to boosts engagement and lead generation, whether shared by the sales team or downloaded from the website.
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