Helping eCommerce companies plan for the year ahead
Fresh Relevance was a digital marketing company that offered cross-channel personalised experiences for eCommerce customers. As part of the company’s annual marketing campaign planning, I was responsible for creating a series of resources to help marketers prepare for the year ahead. This included an interactive calendar-style eBook to help marketers plan their yearly eCommerce campaigns, a handout with social media hashtags for the year, and an eBook with predictions for 2024 from marketing professionals.
The Ultimate eCommerce Marketing Calendar
I designed an interactive calendar from concept through to final artwork, with each month featuring a selection of key dates that could be used in eCommerce company’s marketing campaigns. I curated the majority of the content, including selecting dates, searching for relevant hashtags, and finding strong examples from brands. I also liaised with a freelance copywriter to develop the feature pages copy.
Each date included relevant campaign examples from well-known brands, with links to Pinterest boards with more examples. This allowed readers to explore different dates and ideas in more detail. The calendar was then uploaded to FlippingBook to create an interactive publication, allowing readers to view each example in full screen.
Client
Fresh Relevance
Deliverables
Calendar-style eBook
Calendar-style handout
Predictions eBook
Content curation
Pinterest boards
Social media banners
Software
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Pinterest
Flippingbook
The Ultimate Social Media Calendar
Alongside the main calendar, I created a guide featuring relevant social media hashtags for every day of the year, based on holidays, awareness days and other notable events.
I researched and curated the hashtag list, organised the content into an easy-to-reference format, and designed the publication to complement the main calendar. The guide gave marketers a quick way to find relevant hashtags to use in their social media content throughout the year.
9 eCommerce Marketing Trends for 2024 eBook
The predictions eBook featured a clear layout with 2-page spreads showcasing each prediction and its respective author. Each chapter included visual elements to emphasise the key statistics or main insights associated with each prediction, helping to make each trend easy for readers to digest.
I also created social media banners for each chapter, allowing the individual trends to be promoted as standalone pieces of content across social media.
Results
The annual marketing calendars became Fresh Relevance’s highest-performing content assets, attracting thousands of downloads each year and establishing themselves as a go-to resource for eCommerce marketers planning their annual campaigns.
The Marketing Predictions 2024 eBook also performed strongly, receiving more than 1,000 views within its first 2 months and achieving a 38% conversion rate.
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