Visualising the customer journey through a space-themed campaign
Dotdigital is a customer experience and data platform providing cross-channel marketing automation. I led the creative development for a campaign focused on attaining loyal customers in the year ahead for their recently acquired platform. The campaign combined Dotdigital’s branding with the platform’s existing visual identity, creating a refreshed look while retaining its original feel. The concept used a space exploration theme to represent guiding users through a structured and engaging customer journey.
Infographic
I designed a long-form infographic split into colour-coded sections, using spaceship imagery to guide users through the customer lifecycle. Planets represented the stages, while a rocket illustration carried the journey through each stage, tying the whole piece together and creating a clear visual narrative while keeping sections distinct. Bright accent colours were used to highlight key moments and draw focus.
Client
Dotdigital (Fresh Relevance)
Deliverables
Infographic
Social media banners
Software
Adobe Illustrator
Banner ads
Alongside this, I created a series of banner ads for social media and web use to promote the piece. They adopted the same visuals and dark theme as the infographic, with brightly coloured, high-contrast call-to-actions to draw attention. These were complemented by marketer images strategically chosen to appeal to the target audience.
Results
The campaign brought together Dotdigital’s branding with the visual identity of the newly acquired Fresh Relevance platform, in a way that felt intentional, balanced, and retained the individuality of the platform’s original look and feel. This ensured brand alignment without overshadowing the platform’s own identity, helping to build trust and familiarity with both existing and new audiences.
Promoted on LinkedIn, the campaign contributed to increased engagement and a measurable uplift in conversion rates.
Discover more projects
Fresh Relevance loyalty eBooks
Eye Security Guide
Elements.cloud templates