Creating a contemporary art deco identity for Laure W Peinture

Laure W Peinture is a Parisian painting and decorating business working across luxury hospitality, retail, residential interiors, and bespoke installations for events. As a newly established business, it required a streamlined identity package centred around the essentials needed to introduce the brand to prospective clients. I was asked to create a distinctive visual identity with accompanying stationery, designed to balance classic French decorative flair with a modern, premium aesthetic.

I developed a logo inspired by the geometric styling of the 1920s Art Deco movement. This draws on the cultural heritage of Paris while also resonating with the art and decoration industry. The colour palette was chosen to reinforce premium positioning and appeal to the high-end clientele the business aims to attract.

The identity was applied across key client-facing collateral, including business cards, letterheads, and a portfolio, creating a consistent visual presence that reflects the quality of Laure W Peinture’s work and appeals to its luxury-focused audience.