BIBA event stand

Bringing the Love to BIBA: A dynamic event experience for Hiscox

Collaborating with design studio Death or Glory, I contributed to the development of Hiscox’s stand for the British Insurance Brokers’ Association (BIBA) conference in Manchester.

Built around the concept of “Bringing the Love to BIBA”, the project highlighted Hiscox’s passion and expertise across the different sectors they support. It focused on creating a high-impact presence that reflected the brand, showcased their services, and stood out to attendees in a busy conference environment. My role included research, storyboard development, visual asset creation, and animation of social media banners.

Part 1: Creative developement

I conducted in-depth research into current event trends and emerging technologies, which informed the use of kinetic screens, a type of display that combines traditional LED panels with movement (from SQM Multimedia Solutions). This approach aligned with Hiscox’s objectives to be dynamic and engaging.

Following the research phase, the studio’s creative director developed the creative approach and direction, and after client approval, I assisted in producing detailed storyboards for the animations. I refined ideas while contributing my own additional creative input throughout the process, ensuring the movement of the kinetic screens was considered to maximise impact.

Client  
Hiscox (via Death or Glory)

Deliverables 
Event assets

Software 
Adobe Photoshop
Adobe Illustrator 
Adobe InDesign
Adobe After Effects

Awards

Final animation via hiscox.co.uk/broker

Event footage via SQM Multimedia Solutions

Part 2: Visual asset creation

Once the storyboards were approved, I supported the production of visual assets for use by the motion designer and on the stand itself. This involved editing imagery, creating and preparing graphic elements, and applying Hiscox’s signature red to ensure strong brand consistency and visual clarity across the final animation and stand experience. Below is a selection of assets I worked on.

Images via Hiscox on LinkedIn

Part 3: Animated social media banners

I also created animated social media assets for employees to use on LinkedIn to help promote the event in the run-up. This included developing visuals around the “Bringing the Love to BIBA” concept and translating the campaign idea into engaging motion content for social channels, as well as re-purposing existing campaign content.

Results

The stand was widely praised by both staff and attendees. The kinetic screens acted as a key focal point, creating a memorable experience that reflected Hiscox’s reputation for professionalism and innovation.

The stand won awards in the financial sector for Event led Initiative of the Year and Most Effective Customer Event. Feedback on LinkedIn included:

“Huge thank you to [the] team who I believe pulled off the best stand in my Hiscox career and it was recognised by many…”
“That stand was amazing, couldn’t get my head around how it worked.”
“This LED was amazing, great to see innovative ways to exhibit”
“The stand… !! #ChefsKiss”