Bringing the Elements Retreat to life at Dreamforce
Elements.cloud approached me to create a range of branded designs for their booths at Dreamforce, one of the largest tech events in their industry, and its accompanying Elements Retreat event, which took place alongside the main conference at a nearby venue and had its own distinct look and feel.
Dreamforce booth & polo shirts
For Dreamforce, I designed an Elements.cloud branded sponsorship booth and a set of staff polo shirts inspired by motorsport team wear. The booth design helped create a strong presence in a busy exhibition hall, while the polo shirts gave the team a fun, high-energy look that reflects the personality of the company.
The booth included a built-in cabinet and 55” monitor, which I had to carefully work around when creating the artwork. I positioned the graphics to ensure key branding and messaging remained visible while making the most of the available space.
Client
Elements.cloud
Deliverables
Event booth
T-shirts
Smoothie cart wrap
Menu
Cup stickers
Signage & posters
Lightbox
Software
Adobe Illustrator
Dreamforce Smoothie Cart
In addition to the main booth, Elements.cloud hired a smoothie cart to promote their separate Elements Retreat event. Elements.cloud provided the Retreat logo and a draft landing page, which I used as the starting point for the visual direction.
I created the full cart wrap, menu, and custom cup stickers. The designs featured lush green foliage vectors, which were a key part of the Retreat’s visual direction, with fruit imagery incorporated to reflect the purpose of the stand. Paired with the event’s distinctive blue typography and accented with Elements.cloud’s signature purple, the final design created a fresh and inviting look while maintaining a clear connection to the wider brand.
Elements Retreat venue graphics
For the Elements Retreat event, I created a range of materials across different formats and sizes, including signage, window vinyls, table tents, and digital screens. These designs brought the Retreat’s visual style into the venue, helping attendees navigate the space and creating a consistent look throughout.
I also created a selection of Elements.cloud branded posters featuring company-focused quotes and questions, alongside a branded lightbox, which were displayed throughout the venue. These pieces complemented the Retreat branding while reinforcing the wider Elements.cloud brand, and were later reused across their offices and at other events.
In total, I created over 100 individual pieces of artwork, with a selection shown below:
Results
The final collection of assets helping to create an inviting presence across both Dreamforce and Elements Retreat, attracting attendees to the booths and promoting the Retreat.
The Dreamforce booth presented Elements.cloud in a professional and recognisable way, while the smoothie cart encouraged attendees to stop, interact with the brand, and learn more about the upcoming event. The wider signage and graphics helped bring the Retreat venue to life and guide attendees through the space.
The finished work was well received by both attendees and the Elements.cloud team, helping to deliver a memorable experience across both event locations.
You can watch a video of the event below:
Event footage via elements.cloud
Discover more projects
Elements.cloud US event material
Hiscox BIBA event stand
Elements.cloud templates