Laure W Peniture visual identity


Laure W Peniture is a Parisian painting and decorating business. I was asked to create a distinctive logo and accompanying stationary, with a focus on encapsulating classic French decorative flair while maintaining a premium, modern, and elegant aesthetic.




I developed a design taking inspiration from the artistic styling of the 1920s Art Deco era. This not only evokes the rich cultural heritage of Paris but also resonates with the art and decoration industry. The colour palette was chosen to convey a sense of premium quality that aligns with the high-end clientele the business aims to attract.

The logo and styles were then applied to business cards, letterheads, and a portfolio.