Consistent brand communication across slides and social for Elements.cloud
Following a website refresh, Elements.cloud wanted to bring their marketing collateral in line with their new brand identity, while also making it quicker and easier for the team to create presentation and social media content with a clear, consistent look.
I led the design of a custom Google Slides template and a set of over 50 Canva layouts for LinkedIn, all designed to reflect the updated identity and support everyday communications.
Google Slides template
The Google Slides deck was built with flexibility in mind, featuring a full set of master layouts for titles, content, imagery, data visualisation, and more. This enabled the team to create polished, on-brand presentations with ease. I also supported the update of a number of existing sales presentations to align with the new designs.
Client
Elements.cloud
Deliverables
Google Slides templates
Linkedin templates
Software
Google Slides
Canva
Adobe Illustrator
LinkenIn post templates
I designed a collection of LinkedIn post templates, developed first in Illustrator to ensure precise control over layout and brand application, before transferring into Canva for ease of use. These covered a wide range of post types, from product updates and company news to events and customer quotes, each available in multiple layouts and colour variations.
Bespoke collateral
I supported Elements.cloud with more complex and bespoke content across a range of formats, including web, email, and social. This included event and resources promotions, assets for their website and admin site, and ready-to-use content for customers to share on social media.
Results
This project resulted in a set of practical, easy-to-use branded assets that improved both the speed and consistency of content creation across social and slides, supporting clear and confident communication internally and externally.
This has standardised output across teams within the company, enabling departments to produce content independently and more efficiently, without compromising on the quality or brand integrity.
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