Additional business projects
Alongside larger campaigns and brand projects, I regularly support businesses with a wide range of design needs across print and digital media.
From marketing materials and digital assets to presentations and event graphics, these examples demonstrate the variety of formats, audiences and objectives I have worked with throughout my career.
Whether supporting an ongoing campaign or creating a single piece of communication, each project is approached with the same care, attention to detail and focus on achieving the right outcome for the business.
Triggered Messaging event collateral
I designed a roller banner and supporting handouts for email marketing company Triggered Messaging, including case studies, reports, and product flyers. The banner focused on showcasing the company’s client base to build credibility and encourage engagement at events. These materials were used across multiple events to support lead generation and brand awareness.
Data Cloud eBook series
I designed a series of eBooks focused on Data Cloud for Elements.cloud, with visually engaging layouts that not only aligned with their branding but also enhanced the clarity and readability of complex technical content. The project included several eBooks, each covering a different aspect of Data Cloud, and I used a consistent design theme throughout, while adapting specific elements to emphasize key points. The final result was a polished, professional set that not only supported Elements.cloud’s educational goals but also strengthened their position as experts in the Salesforce community.
Elements.cloud event booths
I have designed a wide range of exhibition booths for Elements.cloud, adapting artwork to suit different stand sizes, layouts, and formats. The example shown featured a celebratory theme using fireworks in the brand colours, which was later expanded into a wider campaign which I created additional supporting assets for. Designs needed to consider the final exhibition environment, ensuring key messaging and visual elements were positioned effectively around screens, cabinets, and other stand features.
Elements.cloud holiday card
I designed a personalised holiday card for Elements.cloud to send to clients alongside seasonal gifts. The design captured a European winter aesthetic while avoiding a strong focus on Christmas, allowing it to feel more inclusive for a global audience. Gold detailing and typography were used to create a premium, festive feel, alongside an accent of their brand purple.
Wine Down event banners
I created event signage and digital advertising banners for the “Wine Down” event, helping to build awareness and create a consistent visual presence. The designs needed to communicate key event details while incorporating imagery from previous events and maintaining the established brand identity. Digital banners were used across venue screens and online channels to promote the event.
Mockup personalised website designs
I created a series of mock website designs for travel and recruitment brands. These were used by an online marketing company as images to demonstrate their website personalisation products. The designs used clear, consistent branding and flexible layouts, allowing them to be updated quickly. As these designs were typically displayed as small promotional visuals rather than full website experiences, I simplified the layouts compared to a real website and increased the prominence of key features to ensure the product capabilities were easy to understand. I also created matching email examples to support the campaigns where required.
Product Recommendations eBook
A selection of pages from an eBook focused on product recommendations. The design used a vending machine theme to illustrate the concepts, creating a playful but clear way to present the content.
Social Proof eBook
A selection of pages from an eBook focused on social proof. The design used a recipe theme with bold callouts and bright visual elements to highlight key concepts and make the content engaging and easy to follow.
